Welcome to Vanguard Jewelry!

Your 100% All-American Jewelry Shop, featuring best-in-class repair services.

Who we are.

Vanguard Jewelry is based on Grand Rapids, Michigan, and is dedicated to providing amazing experience for everyone, whether you're looking at buying something new, or having something repaired. This All-American company was started by Jere Keyes


About Jere

My name is Jere Keyes. I have spent the last 43 years in the Jewelry business and I have had the opportunity to work with and meet some of the sharpest people in this industry. Being a jewelry designer, a bench jeweler and a Graduate Gemologist has given me unique set of skills that help me to understand how to best make, or repair a piece of jewelry so that it will last, but also to recognize when it can’t or shouldn’t be fixed.

Designing the military rings has been a desire of mine for some time. I wanted our military to have something different than what’s been offered in the past. A ring that is unique, not like a kid’s high school class ring but a ring is fitting for some of the finest men and women this country has to offer. The way I see it, is if someone I have never met is willing to put their life on the line for my freedom, than I should do what ever I can to repay them as best as I can. That is exactly what I am doing by making them a High Quality ring that will last them the rest of their lives. Then I’ve done my part and I’m proud to know that they’re wearing one of my rings. How cool is that?

See what makes my company unique below

Break From Normal

Jere wanted to take the lead in developing a new style of ring that breaks away from the traditional class ring style for our Military. Those styles haven’t changed in 50 years, but Jere wanted something unique and customizable that no one would mistake for your High School class ring.

Full Service Need

In a today’s changing Jewelry Industry Jere saw the need to be the first company to provide a full service jewelry repair, appraisal and custom design service with an Ecommerce format. Where customers would not even need to leave the comfort of their homes to get quality service. Vanguard’s service department will provide the shipping in both directions making this service easy, professional and fast.

Great People and Jobs

JOBS. That’s right, to provide jobs to qualified people in the jewelry industry who do the actual work and are eager to offer their skills and professionalism. It is with pride that Jere offers to you these unique rings and professional services. All in one place with fair prices and high quality. Give us a try.

Very High Standards

It is one of my goals with this company to provide a high level of quality service to all who request it. Whether its sizing a ring, retiping prongs or restringing pearls, I want it to be the best I can offer. Thank you for visiting the site, and I hope you give us a try.

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The perfect ring for you is just a few clicks away!

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